Get our Monthly News & Offers

Get great offers and monthly Academy updates delivered straight to your inbox monthly, just a click away, Sign Up Now.

Digital Marketing And Strategy

Digital Marketing And Strategy

4.42 out of 5 based on 12 customer ratings

Upon Request
2 Days, 10:00 am – 5:00 pm
Petaling Jaya

 

Description

Decline of exposure of your business ? Lack of sales due to the poor market and economy ? Low traffic to your retail ?

With the shift of traditional media declining and customers today are spending more of their time connected on Facebook, Instagram & Twitter. It’s certain that brands & businesses today need new ways to reach out.

Digital marketing campaigns are easily misunderstood as the same approach as planning and running a marketing event. This ends up with bad experiences and that claims that digital marketing just doesn’t work.

This course will provide the basic practices on running a successful digital marketing campaign that aligns with your business objectives either it’s sales or awareness.

Date : Upon Request
Duration : 2 Days, 10:00 am – 5:00 pm
Place : Petaling Jaya

Who Should Attend?

This course is for business owners and marketing professional who are keen on exploring the digital scene and would like to strengthen their foundation and knowledge on embarking on growing their business through the digital hype.

What skills can be obtained upon completion of this course?

  • Create and/or improve a strategy for measuring and improving digital media effectiveness
  • Review current approaches and identify areas for improving performance
  • Search engine optimization (SEO), pay per click (PPC) marketing including Google AdWords, LinkedIn Ads and Facebook Ads
  • Social media including Facebook, Twitter, blogging, etc.
  • Online advertising including ad networks and behavioral targeting
  • Site content and copy
  • Digital Marketing Strategy and Planning

Provided

  • Wi-fi and charging ports
  • Course outline / notes

Course Outline

Day 1

  • INTRODUCTION:

    • Ice Breaker Game
    • Course Introduction

    Duration: 30 Mins

  • CURRENT STATE OF DIGITAL:

    • Statistics
    • Market Shift
    • Trends 2015 / 2016

    Duration: 45 Mins

  • INTRODUCTION TO DIGITAL MARKETING:

    • Overview
    • DM Structure & Organizational Strategy
    • Digital Assets
      • Website
      • Blogs
      • Campaign Microsites
      • EDM
      • Social Media channels
        i) FB
        ii) Instagram
        iii) Twitter
        iv) Linkedin
    • Understanding various channels & Malaysian market limitations
    • Online Advertising

    Duration: 90 Mins

  • DEVELOPING A DIGITAL MARKETING STRATEGY:

    • Goal Settings
    • Market analysis & knowing your customers
    • Competitor Analysis
    • Defining your value proposition
    • Creating a DM campaign / strategy
      • Setting KPIs
      • Communication Plans
      • Campaign Mechanics
      • Customer flow & funneling
      • App development

    Duration: 150 Mins

  • Q & A SESSION ( RECAP SESSION ):

    Duration: 30 Mins

Day 2

  • CONSULTATION:

    Duration: 60 Mins

  • COMMUNICATIONS & CONTENT MARKETING EXECUTION:

    • Content Pillars
    • Content Creation
    • Social Contents
    • Gifs
    • Short videos ( 5, 15 60 secs content videos)
    • TVC / Youtube Videos
    • Blogs
    • Email
    • T&C / Rules & Regulations / Privacy Policy

    Duration: 120 Mins

  • ONLINE ADVERTISING:

    • FB / Instagram
    • Twitter
    • Google Adwords / Display (GDN)
    • Linkedin

    Duration: 45 Mins

  • MEASURING SUCCESS:

    • Measuring KPIs
    • Tier Conversions
    • Learnings &s; Optimization

    Duration: 45 Mins

  • TOOLS & APPS IN THE MARKET:

    • Publishing tools
    • Listening tools
    • Contest & Marketing Tools
    • Analytic Tools

    Duration: 45 Mins

  • Q & A SESSION ( RECAP SESSION ):

    Duration: 30 Mins

 

 

Register Now!

IT Course
  • Creating Website with Word Press
  • Creating Website with Word Press
  • Android App Development
  • IOS App Development
  • Digital Marketing And Strategy(Part-Time)
  • Android App Development (Part-Time)
  • Android App Development

Additional information

Type

Full Time

Riang@Work - Skilled & Secured

Attend Our Free Training

I want to Attend! Tell me more.