@i-Riang Academy | CRM: An Introduction to Customer Relationship Management

CRM: An Introduction to Customer Relationship Management

CRM: An Introduction to Customer Relationship Management

Description

As with many significant undertakings, undergoing a CRM review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This one-day workshop sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.

 

How You Will Benefit

  • Develop an understanding of the terms and benefits of CRM on a company’s bottom line
  • Analyze the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
  • Develop an understanding of how CRM creates value for organizations and customers

Consider developmental roles that have the greatest impact on CRM

What You Will Cover

• What CRM is and who it serves
• Checklist for success
• Requirement driven product selection
• Considerations in tool selection
• Strategies for customer retention
• Building the future
• Homegrown vs. the application service provider
• The development team
• Evaluating and reviewing your program

What’s Included

• Instruction by an expert facilitator
• Small interactive classes
• Specialized manual and course materials
• Personalized certificate of completion

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